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From Coast to Coast, Wootzano Forges Ahead with US Company Expansion


Wootzano Ltd., a pioneering force in the post-harvest sector of robotics, is delighted to announce the official launch of its operations in the United States, with the first Avarai robotic system active in August 2023. This strategic move marks an exciting milestone in the company’s growth and demonstrates its commitment to global expansion.

With this US expansion, Wootzano aims to utilize industry-leading technology to help

resolve the struggling labour force in fresh produce packing sheds, whilst simultaneously

bringing more exciting employment opportunities in the technology sector. The cutting-edge technology is outfitted with powerful artificial intelligence (AI) and computer vision

technologies that allow the robots to learn and improve over time. Avarai can carefully

handle perishable fresh produce with ease, ensuring minimal food loss due to the embedded electronic skin. This patented feature gives the robot greater environmental awareness and accuracy.


"We are thrilled to announce our expansion into the US.”Dr Atif Syed, CEO and Founder of Wootzano said. “Our team is dedicated to delivering exceptional customer experiences

and driving growth in this dynamic market. Together with our US partner, we look forward to making a positive impact and delivering a new level of sustainability and quality in the fresh

produce industry.”


This new partnership is the combined efforts of many organisations, including the Fresno County Economic Development Corporation and The British Consulate General – San Francisco, amongst others. The relationship will bring many economic benefits to both nations, through the high volume of sales and employment opportunities.


Lee Ann Eager, President/CEO of Fresno County Economic Development Corporation had

this to say: “As the top producing agricultural county in the US, our region is a magnet for

innovative commercial solutions. We represent 1% of US farmland yet produce a quarter of

the nation’s food supply. We are constantly searching for cutting-edge technologies to meet

industry demands and provide solutions to upskill labour and enhance productivity.

Wootzano’s technology is a perfect fit to address our regional needs. We have been working

tirelessly with Dr Syed and his team to provide a comprehensive introduction to the US in

terms of sites, partners, and institutions. We look forward to continuing to support Wootzano

as their technology transforms the packing industry.”



 [Left to right: Deidre Moore, Joel Budu, Jesse Opoku, Joe White, Atif Syed, Raviteja Burugu Matthew Caron]
[Left to right: Deidre Moore, Joel Budu, Jesse Opoku, Joe White, Atif Syed, Raviteja Burugu Matthew Caron]

Joe White, the British Consul General in San Francisco and Tech Envoy to the US said,

“We’ve been delighted to support Wootzano in their expansion to the US. We are thrilled to

see British technology driving innovation in the US. Novel agricultural technology like

Wootzano’s fully integrated robotic packing system, Avarai, is extremely important in

strengthening resilience, accelerating sustainable growth, and promoting food security.”


The US-UK trading relationship has a long history, founded on mutual economic interests

and common values."The US is the UK’s largest single trading partner, with total trade

worth more than £279 billion last year” stated Lord Offord, the Minister for Exports. “It is

excellent news that Wootzano is expanding into the US, building on our strong trading

relationship by exporting their innovative products, helping to create jobs, pay higher wages

and grow our economy.”


Wootzano is dedicated to promoting a more sustainable and efficient agriculture economy in the United States. The firm hopes to lead the charge in revolutionising established practices and tackling modern difficulties by using the power of robots and artificial intelligence.



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